How To Choose The Perfect Domain Name For Your Business
Many business owners mistakenly believe that the domain name is just the address of their website. But according to us and many other experts, it is much more than that. So, when brainstorming domain names and looking for domain purchase online, you need to deliberately consider many factors. Here are 8 tips for choosing the perfect domain name. By following these simple guidelines, you can determine a smart and effective method for domain purchase online.
Customizable
Your domain name is your corporate image, in the form of a URL. So you have to make sure it sounds like a brand. How can you do it? It is simple, novel and memorable. You can avoid insertion of hyphens, numbers, or anything else that sounds unnatural and complicated. A good example is Pepsi.com. This domain name goes far beyond inferior options such as “Pepsicola.com” or “Pepsi2drink.com”.
Make it pronounceable
This technique is closely related to our first technique. Although users are unlikely to speak their domain name aloud, pronunciation is still important. This is due to the so-called processing fluency-our brain can easily process information. Names which don’t require one to think too much are usually the ones that are easiest to remember and most likely to inspire positive associations.
Be short, but not too short.
The key here is to strike a balance. Choose some short name, but don’t spoil your name by cutting out the entire part of the word.
For the sake of brevity, many people consider using acronyms as their domain name. But it is usually only wise if your brand or product is represented by an initial letter. For example, you can find the WWF website on WWF.org. This is perfect for them, because their charity is widely known and referred to as “World Wide Fund for Nature”. To know more..
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