What is domain brokering and how does it work?
In addition to how a company is found online, its domain name is one of its most crucial brand and marketing assets. When it comes to brand impact, creating brand reputation, and gaining visibility on search engines like Google , a fantastic domain name goes a long way. After all, there’s a reason Tesla spent more than $10 million to switch from Teslamotors.com to “Tesla.com.” Let’s say the perfect domain name fo r your business is already taken. Nothing seems quite as good as the one you really desire, no matter what alternatives you come up with. So, what do you do now? That’s when domain broker service comes into play. What exactly is a domain broker? A domain broker acts as an agent for you, negotiating the purchase of a domain name on your behalf. Domain brokers are professionals who will examine the domain you want to buy and give you an estimate of how much it will cost. Brokers will then contact and negotiate with the domain’s current owner to...